The external benchmark is based on data from all our customers that are using this particular question. To make sure that the benchmarks are representative a threshold is used. To produce a benchmark data needs to be collected from at least 1000 answers and from 20 organizations, during the past 12 months. If a question in the &frankly library doesn’t meet these requirements, no benchmarks will be available. Please also remember that only numerical questions can produce a benchmark.
The internal benchmark is the average results for the question within your organization. In order to produce a benchmark, data needs to be collected from at least 40% of all users in the account. If a question was sent to less than 40% of the users in the account, for example to a small team, or if less than 40% of all users respond to the question, no internal benchmarks will be available.