Benchmarks help you understand your results and identify the areas that have potential for improvement. By comparing your results to benchmarks you can get a better understanding of how your team is doing. In &frankly the results in the Dashboard are presented with a benchmark score, which indicates the result in relation to the benchmark. The benchmark scores are represented in stars, where 0 stars is the lowest and 5 stars is the highest, meaning you're above benchmark.
Results on the Dashboard are also categorized into four sections:
- Celebrate these results.
Results with a high score will show in this section. Take a few minutes to reflect on why these results are good and what you can do to keep a high score. This appears when the Benchmark score is higher or equal to 3.7 stars.
- Improve these results.
The score on these questions has lower results. Put some extra effort into figuring out how you and your team can improve on these areas. See if there are any Actions connected to this question and use these as your next-step. This is the outcome when the Benchmark Score is lower than 2.7 stars.
- Polarized results.
The results of these questions are polarized. There seem to be very different opinions among the employees in your team, hence displaying just the average could be misguiding, as there might be very few users in the middle (or none) and the majority would be split on both the higher and lower end of the question.
- Neutral results.
These results are on average, or cannot be categorized as good or bad (not numerical). Take a closer look at the results and make your own reflection. If the value is indeed numerical, this category will appear for Benchmark Scores between 2.7 and 3.69 (displayed as stars)
How does the Benchmark scoring work?
The questions are categorized into a section based on its "Benchmark score". To generate the score, the system compares the question results with external and/or internal benchmarks.
- All numerical questions from the &frankly library will be compared with both the external and internal benchmark. The benchmark score (the stars) displayed on the dashboard is an average of internal and external. By clicking on it, you can see the exact scoring for both of them individually.
- Tailormade numerical questions designed by the company will be compared with only its own internal benchmarks.
What is counted on the Benchmark score?
When calculating the benchmark score, the parameter that is accounted is the average results on the question, meaning that the higher the users reply, the better positioning the score will have.
Even though the response rate benchmark is also displayed in the benchmarks, this one is meant for guidance and it does not weigh in the benchmark score (meaning the stars).