The external benchmark is based on data from all our customers that are using this particular question. To make sure that the benchmarks are representative, data is collected from at least 1000 answers and from 20 different organizations. If a question in the &frankly library doesn’t meet these requirements, no benchmarks will be available. Please also remember that only numerical questions can produce a benchmark.
The benchmark is an average value summarized from data collected during the past 12 months.
The internal benchmark is the average results for the question within your organization. In order to produce a benchmark, data needs to be collected from at least 40% of all users in the account. If a question was sent to less than 40% of the users in the account, for example to a small team, or if less than 40% of all users respond to the question, no internal benchmarks will be available.